Shopify’s latest SDK integrates merchandise sales directly into games.
Shopify is a Candian e-commerce company which helps studios to create digital storefronts. The firm has now released a new toolset which enables developers to sell physical goods through video games.
According to a Venturebeat report, the Custom Storefront dev kit allows studios to create stores in their games. These can be used to sell all kinds of merchandise, such as T-shirts.
Merchandise has always been a smooth way to build a brand and to create new revenue. Still, these stores are typically integrated in the developer’s website or third-party storefronts. But now, studios can promote merch sales directly in their games. This way, they can easily raise awarness for these products.