A blog post about the Japanese way of character development and world building.
Thanks to a wide range of possible spinn-offs, crossovers and merchandise, popular characters are highly valued in Japan. Sometimes, they are based on a simple concept, which defines their behavior and appearance. As a result, they can seem both likeable and real to a broad audience.
In a blog post, game and character designer Zack Wood talks about the Japanese way of building worlds and creating characters. It covers the role and function of characters in games as well as their development and also the importance of a well-built game world. To read it in full, have a look at his blog at Gamasutra.