By acquiring Astro, Logitech aims for extra credibility in the console and esports market.
Logitech has acquired the gaming headset creator Astro for $85 million. Logitech sees the all-cash deal as an investment in the console market. Traditionally, the company is specialised in PC peripherals like mice, keyboards and its own headsets.
The firm also expects to gain a better foothold in the esports scene. According to Ujesh Desai, vice president and general manager of Logitech G, Astro builts the “preferred headsets” for pro console players.
“The whole team at Astro has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces,” Jordan Reiss, co-founder and president of Astro, said. “Astro’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”
Due to the acquisition, Logitech expects this year’s fiscal results to take a hit, as it plans to invesest in Astro’s growth and integration. The deal is expected to close in early August.